Google Changes the Rules. Again. | March 14th, 2011

When someone asks me if I can get their website to the top of the search engine results, my answer is always “maybe”. I use every method I know of to get a page to the top of the rankings, but I feel it would be dishonest to make any sort of guarantee. There are a lot of factors that determine a site’s search engine standings: age of the site; use of key words and phrases throughout the site; header and footer information; alt tags (The hidden description assigned to photos); image names and titles; page names; backlinks and more. All this is enough to make it tricky getting to the top.

Read the entire article »

Get on the Radar with Google Maps | January 17th, 2011

Everyone wants to be found on Google. It’s one of the most widely used search engines out there. So why not do everything you can to get noticed?

Having an official map for your business on Google maps is one more way to get found. With more and more people using their phones to find business locations, it is almost a necessity. I can’t help but think that it will help you out in the search engine standings as well. It’s a bit like jumping up and down and saying “here I am!” to Google.

Read the entire article »

#1 on Google and Other Lies | January 3rd, 2011

You’ve probably seen them in your email inbox. Advertisements from an SEO* Company claiming to get you to #1 on Google in 3 weeks or less for the low price of an arm and a leg. I frequently receive emails and phone calls asking if these services are worth the price. The answer is “No”.

Read the entire article »

Getting to the Top with Google Adwords | December 20th, 2010

Google AdWordsEverybody wants to be number one on Google. As a result I am often asked about Google AdWords as a method to get to the top. Here is a crash course in how AdWords work.

What are Google AdWords?

AdWords is pay-per-click advertising. You create online advertisements and assign a series of keywords to your ad(s). When someone searches your chosen keywords, your ad will appear at the top of Google in the “Sponsored Link” area. You only pay when someone clicks on your ad, and you control how much you spend on each click, your daily budget, and where your ads appear. You’re basically bribing Google to display your website. (They’d probably disagree with that analogy.)

Read the entire article »

Incoming Links for Search Engine Optimization | November 15th, 2010

What are incoming links and how do they impact your website?

An incoming link, also referred to as a backlink, is basically any website that links back to your website. Generally speaking, the more incoming links you have, the higher in the search engine rankings you’ll be.

Of course, its never quite that simple. You can be severely penalized for the wrong kind of backlinks. There is one basic rule you should follow: You should have relevant incoming links.

Read the entire article »