SEO Plugin for WordPress | March 28th, 2013

SEO by Yoast is a plugin for WordPress that prompts you to write better content.
Using the snippet preview you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short and your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click through for organic search results.

Page Analysis
The WordPress SEO plugin checks simple things you’re bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, if you’ve written a meta description and if that meta description contains your focus keyword, if you’ve used any subheadings within your post, etc. etc.

The plugin also allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages.

Combined, this plugin makes sure that your content is the type of content search engines will love!

New Rules for Websites in the Mobile Age | October 31st, 2011

SmartphoneDo you have a website? Think its doing a good job of helping people find you? The truth is, if your website is not mobile friendly, you may be losing customers.

How important is it to have your website optimized for mobile phone users? There are over 73 million smartphone users in the US alone, and that number continues to grow. And those users are not just making phone calls. Everyday people are using their phones to check the weather, locate businesses, reserve restaurant tables, get directions, find store hours, and even place online orders. For many users, these mobile devices have even replaced computers for internet access.

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You Ought’a be in Movies! | July 18th, 2011

Have you ever thought of posting your own video to the web? It’s not that difficult and it can actually be a great tool for building awareness of your company.

Here’s a great trivia question for you: Can you guess how many views per day YouTube gets?

Consumers spend hours on the internet watching videos, and not just the funny ones that you see in our Levity Link. The internet has also become a great learning tool.

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The Value of Answering Questions | April 18th, 2011

Answer QuestionsEverybody wants more traffic on their website, but few people take full advantage of all the rules of search engine optimization. One of the biggies is offering quality content on your website.

Content is what drives the search engines, but this doesn’t mean having paragraphs laden with key words and phrases. You are far better off providing content that is of value to your visitors. Sure, there will be key words, but that should not be your one and only focus. In fact, text that contains too many key words or phrases might actually hinder your search engine standings. After all, the driving purpose behind Google and other search engines is to provide the best quality results to internet searchers.

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The Landing Page | March 28th, 2011

Landing pages can play an important part in marketing your website. They can serve two purposes: to bring more traffic to your website by capitalizing on key phrases, and to test out your advertising message, which is particularly useful if you are running a Google AdWords campaign.

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