Are You a Salesperson or a Business Partner? | August 29th, 2011

I have found no greater satisfaction than achieving success

through honest dealing and strict adherence to the view that,
for you to gain, those you deal with should gain as well.
– Alan Greenspan

Growth and sustainability should be two primary concerns when building a company. You want to continue to expand your business, while ensuring that it will remain profitable for years to come. The best way to ensure marketplace longevity? Never forget to treat your customers as business partners.

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Acting the Part and Finding Success | August 15th, 2011

I work and network with a lot of small business owners, and something I hear frequently is “I’m just not comfortable selling myself”. It’s a common theme. After all, most of us didn’t go into business to become sales people. We went into business because we had a terrific product, or because we wanted to work at something we enjoyed . . . or because we really hated our boss. However, if you don’t find a way to effectively communicate how great you are, how will your business survive? Unless you have the capital to hire really good salespeople, you’ll need to learn to market yourself.

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The Blogless Blogger | August 1st, 2011

Blogs are fantastic tools for building website traffic and brand awareness. However, they are only effective if you keep them updated on a regular basis – at least a couple quality articles per month. That kind of time commitment, along with the perception that good articles are difficult to write, prevent a lot of people from starting a blog of their own.

What if you could test the blogging waters, without jumping in over your head?

Although it may require a little extra effort on your part, it is possible to write an isolated article and get it published without any further commitment.

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You Ought’a be in Movies! | July 18th, 2011

Have you ever thought of posting your own video to the web? It’s not that difficult and it can actually be a great tool for building awareness of your company.

Here’s a great trivia question for you: Can you guess how many views per day YouTube gets?

Consumers spend hours on the internet watching videos, and not just the funny ones that you see in our Levity Link. The internet has also become a great learning tool.

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The Art of Listening | June 27th, 2011

Do you know someone that is a really good listener? They are the kind of person that makes you feel special, because they really want to hear what you have to say. Do you think good listeners were just born that way? They weren’t. Listening is a learned skill.

One of the greatest skills anyone can learn is the art of engaged listening. It is the key to any lasting relationship, and in business, it is more effective than any sales pitch you can make. You may have the very best product in the world, but if you market it to your customers without taking time to understand their needs, you are going to fall short of making the sale. And the only way to determine your customers’ needs is to truly listen.

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