Best Times to Post on Facebook | November 14th, 2011

Best Times to Post on FacebookDo you have a business page on Facebook? Do you want to know the best times to post to get the most exposure for your company?

Are you ready for the answer?

I don’t know.

Yup, that’s right. I have no idea what the best time is for you to post on Facebook. Sorry.

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What Makes You Unique? | November 7th, 2011

Are you Unique?What kind of business are you in? Are you the only one selling a particular product or service, or are there others offering the exact same thing?

In today’s marketplace almost every business is competing for customers. To succeed you need to stand out. There has to be a special something that sets you apart from your competitors.

What makes you unique? It needn’t be anything extravagant, and you don’t need to shout it from the rooftops. Even subtle differences can make you more memorable to your clients, or more appealing to your prospects.

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Build Website Traffic with Print (Cheaply) | October 24th, 2011

Build Website Traffic with PrintMost businesses know that simply having a website is not enough. They are aware that much needs to be done to get found. Sound SEO practices should be adhered to, social media must be given a fair amount of attention, and a Google ad words campaign may even be added into the mix. However, one major source of website traffic is often overlooked: good old-fashioned ink on paper.

Print advertising still plays a major roll in marketing a business. Take a moment to think back to the last few websites you looked at. Were you prompted to look at a website because of an ad you saw or a business card that someone gave you? Chances are a printed piece influenced at least a percentage of your web viewing.

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4 E’s of Facebook & other social media | October 17th, 2011

4 E's of FacebookFacebook is here to stay. So is Twitter, LinkedIn and a slew of other social media. There is just no avoiding it.

If you own a company or head up an organization, you probably already know that you should have a presence on one of the big social networks. You may have even established a Facebook business page already. However, if you’re like many business owners, the issue is not whether to post, but what to post.

Generally your adoring public does not want to know what you had for breakfast, what TV shows you are addicted to, or how much yard work you got done over the weekend. Save that for your personal page (or not).

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QR Codes and Their Usage | September 12th, 2011

QR Code for Tebo Design StudioDare I admit it? I’m truly hesitant to embrace new technology.

There. I’ve said it. Probably not something you want to hear from a web designer, but I had to get that off my chest.

Its not that I don’t think there is room for improvement in the way we communicate. Its just that I like to take a “wait and see” approach. After all, when I first started developing websites, Flash animations were the hottest thing out there. Now professional developers are advising against too much Flash due to accessibility and search engine issues.

So when I develop websites, I focus on the basics, because I know they work. However, I knew it was a matter of time before someone asked me about QR Codes.

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