Email Marketing – Interpreting Your Results | June 13th, 2011

Email marketing has become pretty mainstream over the past couple years, but it is still confusing territory for many small business owners. We’ve covered some of the basics of creating email marketing campaigns, and building your email subscriber list in previous issues, but what about after the email has been sent? How do you analyze the results? Here’s some information to help you interpret the results of your email campaigns.

If you’re using Constant Contact or a similar email marketing product, you should be able to view the results of your mailing after it has been sent. Your data will include:

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Best Email Marketing Methods | February 14th, 2011

If you’ve put a lot of time into building an email list, the last thing you want to see is that your customers aren’t reading your emails or – even worse – that they are unsubscribing left and right. While it is unreasonable to expect 100% of your email recipients to open every communication from you, there are ways to prevent people from hitting “delete” the minute your email hits their inbox.

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Building Your Email List | January 24th, 2011

More and more businesses are taking advantage of email marketing, and with good reason. It’s an extremely cost effective way to keep your name in front of your customers on a regular basis. However it does have its limitations. One of the greatest challenges a company or organization faces is building a reliable – and legal – email list.

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10 Email Marketing Tips | October 4th, 2010

Email Marketing is an easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You can build strong connections with your audience that will lead to referrals, repeat business and loyalty.

However, many businesses aren’t sure where to start. How do you develop compelling content for email newsletters? Some companies effectively send repeated promotional offers, but to keep your reader’s interest you may need to offer something more.

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