The Best Bloggers – Some Inspiration | November 21st, 2011

Bloggers, I have found, tend to fall into three categories:

1. The first category are those that decide a blog is a good idea, set one up, make a couple posts, and then forever neglect it as it gathers cobwebs and drops from sight.

2. The second category are those that feel a blog is a good idea, set one up, and then litter it with bits of meaningless, recycled information, thus irritating both the search engines and potential readers.

3. The third category are those that feel a blog is a good idea, set one up, and then thoughtfully and regularly post interesting content, thus encouraging website traffic as well as creating an enriching experience for their readers. Yay!

Read the entire article »

The Blogless Blogger | August 1st, 2011

Blogs are fantastic tools for building website traffic and brand awareness. However, they are only effective if you keep them updated on a regular basis – at least a couple quality articles per month. That kind of time commitment, along with the perception that good articles are difficult to write, prevent a lot of people from starting a blog of their own.

What if you could test the blogging waters, without jumping in over your head?

Although it may require a little extra effort on your part, it is possible to write an isolated article and get it published without any further commitment.

Read the entire article »

Benefits of a Blog | May 2nd, 2011

A few months back I touched on the value of having a blog, but I think it’s worth taking a more in depth look at the hows and whys.

The goal of any search engine is to provide the best user experience possible. When someone enters a set of keywords, they should receive the highest quality information in return. There are several key factors that influence a website’s ranking, and a blog can integrate many of these factors more easily than a standard website.

Read the entire article »

Writing Better Blog Posts | February 7th, 2011

As more businesses contemplate implementing a blog or newsletter into their online marketing presence, one of the questions I am frequently asked is how to come up with good content. Blog posts need to be informative to your clients, but the search engines need to be considered as well. An ideal blog post should be interesting enough that people feel compelled to forward the link to a friend or colleague. It should also be able to be found by the search engines for the particular topic you are covering.

Read the entire article »

Blogs, Beautiful Blogs | November 1st, 2010

Recently a lot of businesses have expressed interest in starting a blog, and with good reason. Blogs are a low cost way to improve your online visibility.

What is a blog?

The term “blog” is actually short for “weblog”. A blog is generally a web page made up of short, frequently updated posts that are arranged chronologically, similar to a daily log or a journal.

Read the entire article »